Base Design

International branding agency

Services

Writing & Editing, Communications, Social Media, Editorial Strategy

Projects

Base website relaunch, case studies, articles

About

I joined the team at branding agency Base Design in April 2021, taking on the newly created position of Editorial Director for the company’s four studios in Brussels, Geneva, Melbourne, and New York City where I’m based.

Base’s clients range from household names like Apple, The New York Times and Dior, to cultural institutions including Fondation Louis Vuitton, the Perez Art Museum Miami, and the Bob Dylan Center.

In my role, I have created and implemented an editorial strategy; written case studies about new and archival projects; edited and ghostwritten articles on behalf of the partners; developed content for marketing and communications; managed social media channels; and generally overseen all outward-facing writing and assets.

My June 2021 article for Base about Pride Branding – written in collaboration with Jonathan Marotto – was picked up by several international media outlets, including Fast Company in the US, and The Brussels Times and La Libre in Belgium. Read the original here.