Brazilian Tree House by Night Palm, featured in AD’s September 2022 issue. Photo by Frank Frances
ARCHITECTURAL DIGEST
Interiors publication, New York City
Services
Writing & Editing, Editorial Strategy
Projects
About
I was hired as AD’s Special Projects Editor in a contract role to play a pivotal role in finalizing, launching, growing, and overseeing the AD PRO Directory—a list of AD-approved architects, interior designers, and outdoor specialists that potential clients can browse to hire. This multifaceted position involved combining skills in editorial, marketing, sales, communication, and more to create and promote this unique product to both B2B as a membership platform, and B2C audiences as an indispensable tool. After a highly successful launch, I developed an editorial and content strategy to help promote the Directory and its members to AD’s audience, as well as to drive sign-ups from professionals, and liaised with multiple teams to implement these plans. Over the course of the year, I became deeply invested in this project, acting as the face of the Directory, and as a key contact for internal stakeholders, new and existing members, and potential leads.
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Condé Nast Has the Ultimate Fashion Closet—Here’s What You Can Learn From Its Creators
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The Best Maximalist Interior Designers on the AD PRO Directory
Chair Review: Audo Knitting Chair